The Olympic Gold of ‘Favourite Destination’

After 4 consecutive years at the top of the Lonely Planet Travelers Pulse survey of ‘favourite destination’ Australia have been dethroned by The United States of America – but maybe for the best reasons!

“Lonely Planet Marketing Analyst Adam Stanford said the United States had become an increasingly popular travel destination because of the exchange rate of the American dollar”

Australia have otherwise topped every year running since the Loney Planet started conducting the survey since 2004

New Zealand moved up to 5th place from 9th (in 2007).

The survey includes the opinion of over 17,500 respondents from 132 countries – the largest of its kind

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@ Lonely Planet website
@NZ Herald website

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